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Showing posts from July, 2019

Reach Of DTH: An Inspiring Story

Anita devi, a 60-year-old lady working as maid faced the worst situation when her only son died of tuberculosis. He did not receive the required treatment as they were not aware of government’s Ayushman scheme. We hear lot of government schemes but somehow implementation is not as accurate as it should be, and as a result these initiatives does not reach to wider and deserving people. A lot of times government declares a useful scheme but few months later the targeted beneficiaries are still waiting for someone to reach them with the process. How a scheme can be implemented in every home of the rural or urban slum? The government bodies should learn it from DTH (Direct to home) providers. The reason is that on visiting any rural or urban slum in our country, one similarity is the availability of Dish antennas on most of the slum houses. These DTH providers can “reach” every home with a purpose and their implementation is successful most of the times. In communities where there i